Ruth volunteered with the Media Trust, helping them match media professionals wishing to donate time to the voluntary sector, with charities seeking media help. The organization provides a valuable bridgehead between charities, which are often very small and sometimes with no paid staff, and media professionals who want to give something back to society.
One of the other ways the Media Trust achieves this goal, is to help large companies with CSR. Ruth took part in two such projects with Citibank and NBC, where staff set aside a day to help charities think through media strategies and offer practical help to achieve PR goals. The companies organised their staff into small teams, who were able to advise several charities in one day.